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Research papers

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
August 24, 2017
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Citation

King and Lowe (2017a, August 24). Orange embraces the digital age for superior insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/orange-embraces-the-digital-age-for-superior-insights


Research papers

New data collection techniques

This paper cautions against rushing toward new data collection technologies and instead urges an assessment where and when they are appropriate. Only a small amount of primary research on this has been undertaken, and as such the assertions are...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Rana Tassabehji, Russell King
September 23, 2001
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Citation

Tassabehji and King (2001a, September 23). New data collection techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-data-collection-techniques